POSTING BY BIG ANGRY
There have been many tragic deaths related to suicide: Kurt Cobain, David Carradine, Michael Hutchence. However, nothing compares to the apparent corporate suicide that Netflix seems insistent on committing. For the past month Netflix has managed to not only turn away customers by increasing fees by 60%, losing their contract with Starz, but now they’ve decided to divide into two companies. The streaming portion will still be known as Netflix while the DVD portion will be called Qwickster. Although Qwickster refers to their “quick delivery,” I have a feeling it may refer to their even quicker demise. Of course, many if not all of you already know this. However, I thought I’d bring you up to speed in case you’re just now tuning in.
If you’re a current subscriber like myself, then you received an e-mail from Netflix CEO Reed Hastings explaining in full Netflix’s plans for its final descent and ultimate destruction. If you haven’t read it, you should. It’s one of the funniest, fluffed-filled pieces of shit I’ve laid eyes on since reading a few pages of the Twilight saga. The “aww, gee shucks” attitude practically oozes off the screen in a patronizing way that even the slowest of us can pick up on. Let’s face it, the only way this guy can feel the pulse of his customers is if all of our heads are up his ass. Proof? In his e-mail he uses Borders bookstore as an example of successful businesses. Huh? Really? The last time I checked, Borders stores all around the country are closing. That may not be the best example to compare yourself to. Wait, maybe for Netflix, it is.
As an avid user of Netflix for over a year and a half, I have thoroughly enjoyed their service. With Netflix, I’ve been able to turn my sons on to old Mystery Science Theater episodes. With it, I’ve come to accept and enjoy Starbuck being a female in the Battlestar Galactica remake. I’ve been drawn into the world of Torchwood and now the version of Dr. Who that initiated it. The best though, is that through steaming on my iPhone, I now have something to do while my son takes piano lessons on the campus of a local university other than ogle college girls in Ugg boots and tight black pants like the creepy “man of a certain age” I am.
So you wanna focus on streaming? Fine. Then do it. Phase out DVDs and give subscribers a six month notice that it’s going to happen with a promise to improve streaming. Sure, raise streaming rates too but then focus on quality. Use the money saved in buying and shipping DVDs to boost the online catalog and give the movie companies a little extra to make them happy. Instead, you decide to isolate subscribers and lose a major contract resulting in a substantial decline in your stock.
Like so many of the avid Netflix fans, I have the anger of a scorned lover over their apparent shunning of its customers. The semi-apologetic e-mail from its CEO is too little, too late, and too patronizing. We are witnessing the downfall of a great service, shot down by corporate greed that shows the intelligence equivalent of the thought process of a bottle cap.
Consider yourself Throwndown. Now streaming in 1080p.